.Article Views: 15.Ever questioned exactly how a power engineer ends up running an influencer marketing platform? Jonathan Eg, CEO of Partipost, splashes the tea on The Adrian Series.Trick takeaways:.Why trading algorithms caused solitude (as well as a job pivot).The magic formula: legitimacy + consistency = influencer excellence.B2B influencer advertising in Asia: It is actually coming, but little by little.AI influencers: Cool, but most likely won't substitute your BFF's Instagram.The repayment concern tormenting influencer advertising and marketing (and also exactly how Partipost is actually addressing it).Exciting reality: Jonathan's father looks forward to Mondays. Yes, you read that right.Profit: The influencer advertising and marketing landscape is actually developing faster than you may mention "wipe up." Coming from micro-influencers to artificial intelligence characters, the activity is actually transforming-- yet legitimacy still preponderates.Thus, just before you cross out that good friend along with 200 followers as "not important," don't forget: in the world of nano-influencers, your bestie could only be actually the following big trait.Listen for more influencer knowledge and also perhaps grab a suggestion or 2 for your very own Instagram video game!